Three Ways Personal Injury Lawyers Can Maximize Their Return On Investment
Many businesses have podcasts these days, and the numbers back up their decision. According to a 2020 study by Edison Research and Triton Digital, 75% of Americans age 12 and older (roughly 212 million people) are “familiar with podcasting,” and more than one-third of Americans age 12 and older (104 million) are “consuming podcasts regularly.”
Podcasts are a fantastic way for brands to establish themselves as thought leaders in their fields, raise awareness about their products or services and build trust with consumers.
In particular, podcasts present a unique opportunity for personal injury law firms. As the founder and CEO of a digital marketing agency focused on advising personal injury law firms on search engine optimization (SEO) so they can reach first-page rankings on Google, I’ve seen firsthand the wealth of valuable topics personal injury law firms have expertise on and could put out in the world to elevate their …